Lunch&Learn: Productising HealthTech
Mon, 19 April 2021, Online
13:30 – 14:30 CEST
Clinical need should be paramount, but without effective productisation, your solution can't be bought or used.
This session unpacks some of the key issues and decisions faced in…
Marketing mix models (MMM) are considered a time-tested method for determining media placement effectiveness, but that effectiveness is being called into question as data availability evolves, consumer behaviour shifts, and new methodologies to capture those shifts present themselves as alternatives.