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How Marketers Can Keep Equity-Centered Healthcare In Mind, Starting With Women

Chief Patient Officer of Publicis Health, the worldwide leader in healthcare communications. Women make up half of the U.S. population, but unwavering disparities and gaps still create challenges, especially in healthcare, which has a cascading effect on economic, health and other societal outcomes. I’d even argue that women’s health is a social issue that has been exacerbated by Covid-19 and fallout from the recent Supreme Court decision on reproductive rights.

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Building Healthcare Equity, One Ride At A Time

For MedTrans Go CEO and Co-Founder Dana Weeks, equity, inclusion, and belonging have always been driving forces, but she also thought health equity could mean better business. Frustrated by a healthcare industry hurting patients and businesses alike, she saw an opportunity and got to work.

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When Digital Drives Consumer Choice: Why Healthcare Tech Leaders Must Consider User Experience

Joshua Titus, CEO at Gozio Health, is passionate about creating mobile technology that informs and delights users. According to a recent Accenture survey, half of healthcare consumers say a bad digital experience can ruin their entire experience with a provider, and about one in four would switch providers for high-quality digital services. This is why mobile engagement platforms should be crafted with the consumers' perspective top of mind. There are two main reasons why mobile offerings fail to gain traction with healthcare users: a high barrier to entry and/or a poor user experience. It’s really as simple as that. These two issues are often the result of one or more of these common, but problematic, approaches:

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HealthBeacon PLC Market Open

$HBCNF Euronext listed HealthBeacon now trading in US - Market Open Jim Joyce via Youtube.

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September is #BloodCancerAwarenessMonth

At Janssen, they remain committed to raising awareness and improving outcomes for those affected. #BloodCancer can be difficult to spot, but knowing how to recognise the symptoms can be key to ensuring a timely diagnosis. Check out their website here.

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This Startup Just Raised $5.3 Million To Make Healthcare More Inclusive

While working at Oscar Health, Gaurang Choksi realized a disconnect when it came to the inclusive care that diverse patients needed. He remembers that clients would come in looking for a health care clinician that represented them, but that wasn’t a possibility. Meanwhile, those patients would sometimes have difficulty connecting with doctors from other backgrounds, because their needs weren’t fully understood.

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Did you know your breathing is directly linked to the way you feel?

Research shows: there's a link between your breathing and your mood. When you breathe slowly, your nervous system calms down. You can feel the changes happening in your body, but how can this be explained? Here moonbird explains how that works.

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How Child Care Can Help Healthcare Workers In Crisis

Charles Bonello is the co-founder, CEO, and proud "First Dad" of Vivvi, which provides child care and early learning for today's families. After more than two grueling years of serving as first responders during an ever-evolving global pandemic, our healthcare workers are in crisis. They’re frustrated, burned out and overwhelmed. And they’re almost all women. While it’s true that everyone in the healthcare system plays a role, it’s not an understatement to say that our entire healthcare system rests on the backs of women. Seventy-six percent of our 9 million-plus healthcare workers are women, making them the primary providers of hospital patient care, long-term care and home healthcare. We literally owe our lives to these women—not a single healthcare facility could operate without them.

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Join SoftComply for a 1-day Virtual Training course

Join a 1-day #Virtual #Training #course on #medicaldevices #development and #IEC62304 on September 27! More info and #registration here

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The Effects of a Digital Well-being Intervention on Older Adults: Retrospective Analysis of Real-world User Data

At Twill they've been working for several years to understand the unique needs of #olderadults when it comes to digital solutions. Through multiple efforts, partnerships and studies, they were able to demonstrate that while this population has unique requirements when it comes to digital…

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At iMerit Technology, there is excitement at every corner!

Watch how iMeriters are advancing #AI across industries and creating an open culture that values #diversity and #inclusion.

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Analyst Insights on IoT in the Healthcare Sector

In this article, Robin Duke-Woolley, Analyst and CEO of Beecham Research, shares his latest insights from the Healthcare and Life Sciences sector on the key issues facing the market and how IoT is addressing them.

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