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GIANT Health China Pavilion 2026
Join the GIANT Health China Pavilion — your most direct route into the UK and European healthcare markets. Face-to-face with 2,000+ NHS leaders, procurement decision-makers, and health-tech investors.
Europe’s largest NHS innovation festival
Established for 13 years, GIANT Health is the UK’s premier NHS healthcare innovation event — and your gateway into the world’s most advanced public healthcare system.
GIANT Health brings together over 2,000 senior NHS leaders, health-tech innovators, investors, and policymakers under one roof at the Business Design Centre, London every December. Recognised by the Financial Times as the UK’s largest and most valuable NHS innovation festival.
As a global hub for medical innovation, the UK brings together top pharmaceutical companies, research institutions, and high-quality procurement resources, making it an important gateway for Chinese medical companies to enter the European market.
Chinese medical technology companies are world leaders in AI diagnostics, robotic surgery, wearable health devices, remote patient monitoring, and digital health platforms. GIANT Health is where these innovations meet NHS buyers with real procurement budgets.
The 2026 China Healthcare Innovation Pavilion is a one-stop platform for Chinese medtech companies entering the UK — combining NHS engagement, a two-day exhibition presence, curated B2B matchmaking, and hands-on market-access support in a single programme. Participating companies gain direct access to NHS procurement leaders, healthcare institutions, investors, and London’s core health-tech networks.
From brand exposure and channel development to technology partnerships and on-the-ground UK landing, the programme supports each company end to end, with bilingual coordination throughout. The Pavilion is organised by NPZ-CCV (NPZ Technology Ltd, Cambridge) in association with GIANT Health.
2026 GIANT Health China Healthcare Innovation Pavilion — Four Highlights
The people in the room
GIANT Health’s audience is unique — the majority are senior NHS leaders and buyers with real procurement budgets. View 2025 speakers →
| Audience Group | Share of Attendees | Who They Are |
|---|---|---|
| Senior NHS Leaders | ~40% | NHS England, ICBs, Trust Chairs, CEOs, CIOs, CMOs, Procurement Directors |
| Health-Tech & AI Companies | ~40% | Innovators, digital health, medtech, AI companies |
| Private Healthcare Leaders | ~20% | Private hospital groups, insurers, consultancies |
NHS leaders who attend — with real procurement budgets
A sample of GIANT’s sponsors over the years
Four tracks. Two days. One pavilion.
As a China Pavilion exhibitor, your team has full access to all four NHS conference tracks across the two days:
6-Day London delegation itinerary
From arrival to departure, every day is structured to maximise your UK market opportunities.
- Airport pickup and hotel transfer to Angel, London
- Hotel check-in (Hilton, DoubleTree, or Premier Inn Angel Islington)
- Welcome networking dinner with delegation members
- Private group visit to the Natural History Museum district
- Walk through Hyde Park and Kensington
- Visit to the Victoria and Albert Museum area
- Hosted networking dinner
- NHS London hospital visit
- NHS procurement guidance sessions
- Healthcare advisor meetings
- Introductions to lawyers, accountants, and banking partners
- Hotel checkout
- Airport transfer
- Departure from London
Participation packages
Three clear tiers — each bundles exhibition, travel and logistics, B2B matchmaking, and post-event market-entry support. Each tier maps to a booth size shown below.
Booth specifications
Real examples from previous GIANT Health events
- Table and 2 chairs
- Free WiFi
- Pre-event networking app
- Table and 4 chairs
- Fascia with your brand name
- Free WiFi
- Networking app access
- Social media marketing
- All furniture included
- Fascia with your brand name
- Free WiFi
- Networking app access
- Social media & website marketing
Extras including lighting, sofas, fixed-wire internet, and electricity available at additional cost. Bronze, Silver, Gold, and Platinum sponsorship packages also available.
Participation tiers
Each tier bundles all four pillars — exhibition, travel & logistics, B2B matchmaking, and post-event market-entry support.
- Exhibition: 2 sqm shell booth · 1 delegate
- Travel: full 6-day programme, standard hotel
- Matchmaking: matchmaking app & group networking
- Follow-up: post-event digital lead list
- Exhibition: 4 sqm shell booth · 2 delegates
- Travel: full 6-day programme, standard hotel
- Matchmaking: pre-arranged 1:1 NHS & partner meetings
- Follow-up: NHS hospital visit & procurement session; introductions to UK legal, accounting & banking partners; post-event leads report
- Exhibition: 6 sqm premium booth + pitch slot · 3 delegates
- Travel: full 6-day programme, upgraded hotel
- Matchmaking: dedicated account manager & curated executive matchmaking
- Follow-up: 3–6 months market-entry support — UKCA/MHRA registration signposting (via NPZ), distributor introductions, PR feature
Group: the Pavilion proceeds with 10–15 companies; places are allocated by booking order.
Early-bird: £500 off per company for bookings confirmed by 31 August 2026.
Government subsidies: Many Chinese provincial and municipal governments offer outbound exhibition subsidies (often up to ~50% of cost). Eligibility and amounts vary by region and are applied for by each company directly with its local authority. On request, GIANT Health can provide an official invitation letter, invoice, and proof of participation to support your application.
Flexible & tailored: these tiers are a starting point, not a limit. If your company needs a larger booth, additional delegates, bespoke branding, or other services, we can customise any package to your requirements. We warmly welcome enquiries from group delegations, individual companies, and individual (personal) attendees alike — contact us to find the right fit.
Join the China Pavilion
Places are limited to 10–15 companies. Contact us to secure your spot in the 2026 delegation.