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Three Ways To Leverage Predictive Analytics In Healthcare Marketing
Healthcare consumers have the world at their fingertips as they make medical decisions. They do their research, educate themselves and take charge of their decision-making in ways that weren’t possible before online search became the go-to for knowledge acquisition. And as they search online, whether they know it or not, their data is being collected. Every search initiated and every click made impacts future experience. Online consumers want search results to be fully on point with what they’re looking for, and that’s possible thanks to massive banks of data and the algorithms that interpret that data. Predictive analytics tools detect patterns in the data that uncover surprisingly accurate pictures of consumers and what they need. The information is collected continuously. Until recently, only large hospital marketing teams had access to healthcare predictive analytics due to the high cost and complexity of using the data. Today, however, cutting-edge technologies provided by companies like mine make it possible for practices and hospitals of any size to use predictive data in their marketing efforts. That means you can tap into that big data to identify the patients you want, target them in critical moments and optimize your marketing spend. By doing so, you can also improve the experience for healthcare consumers.
Read moreHealthcare Holdups, Death-By-Pilot, And The Scourge Of Incrementalism
True story: When I was a medical student, many of the patients I saw on rounds each morning had a lot of questions for me. Inevitably, however, they forgot to ask some of them. In the afternoons, I’d often pass a nurse in the hallway who would say something like, “Patient X says she’d like you to come back to her room because she forgot to ask you something.” Often, when I went back to visit Patient X, she’d say something like, “Oh, yes, I had a question about what you said this morning…But I forgot what it was.”
Read moreIBM Watson: Why Is Healthcare AI So Tough?
A pivotal event for AI happened when IBM’s Watson beat two all-time champions of Jeopardy! in 2011. This showed that the technology was far from being experimental. IBM would soon go on to make Watson the centerpiece of its AI strategy. And a big part of this was to focus on healthcare. To this end, the company made several major acquisitions and boosted the headcount of data scientists. But despite all this, the effort ultimately proved to be a disappointment. Keep in mind that IBM is now exploring the sale of the Watson healthcare business, according to a report in the Wall Street Journal.
Read moreHave you seen 10 Episode | Season 3 of GIANT's Healthy Innovators Live TV Show on our Youtube channel?
Join us today for Episode 10 | Season 3 of Healthy Innovators Live TV on our Youtube channel. Host: Barry Shrier, Founder and CEO, GIANT Health A big thank you to our valuable guests: Denise Silber, Emcee - Speaker -…
Read moreMicrosoft Is Rapidly Expanding Its Presence In Healthcare
Healthcare has grown exponentially in the last decade— the last few years especially witnessing large industry titans enter the space. Microsoft, which continues to be a staple name in nearly every industry, has been heavily investing in its healthcare offerings. As healthcare increasingly emphasizes efficiency and is becoming more receptive to technology, the company is doubling down and rapidly expanding its presence in the field. Last year, Microsoft expanded its cloud services into healthcare, providing the “capabilities to manage health data at scale and make it easier for healthcare organizations to improve the patient experience, coordinate care, and drive operational efficiency, while helping support end-to-end security, compliance, and interoperability of health data.”
Read moreSwecare's task is to respond to the great interest shown by foreign actors in Swedish healthcare
"Our task is to respond to the great interest shown by foreign actors in Swedish healthcare, by offering a space for both the private and public sectors to interact, in order to collaborate on solutions related to Swedish innovation and…
Read moreHealthcare Revolution In The Platform Economy
If there is any industry worthy of platform innovation and disruption, it’s the healthcare industry. Advancements in inpatient care, unit productivity and service accessibility can be the difference between life and death. If the Covid-19 pandemic has taught us anything, it’s that the healthcare industry must constantly build, prepare and plan for the unexpected — lives depend on it. This sense of urgency can and should be used to fuel innovation and change across the healthcare industry.
Read more25th March 2021, Barclays Eagle Labs HealthTech are holding their next virtual event
Based on understanding Health Tech commercialisation and scaling a successful business. The event will be led by guest speaker, Kam Pooni. Kam Pooni is a seasoned professional with a unique background of 20 years in starting up, managing and growing Pharmaceutical…
Read moreHow The Pandemic Flipped The Default In Healthcare
The coronavirus pandemic has upended our lives in so many ways. And while it’s not easy to find a bright side, one silver lining of the pandemic has to be the prevailing switch to a “digital first” mentality in healthcare. While health systems used to approach digital care with risk aversion and resistance to change, remote models are increasingly becoming the standard of care. (In all kinds of work, the switch to remote doesn’t appear to be going anywhere.)
Read moreHlthie is an insurtech startup building the UK’s first truly #digitalhealth insurance product targeting the self employed & SMEs
Amit is the Founder of Hlthie, an insurtech startup building the UK’s first truly digital health insurance product. He is one of the Top 100 Asian Stars in UK Technology 2020. Until April 2019, Amit was Director of New Ventures at Bupa.…
Read moreCOVID-19: Digital health trends & 2021 opportunities report
05 Jan 2021 COVID-19: Digital health trends & 2021 opportunities report 2020 saw health and care services accelerate digital adoption plans, as they established new ways to deliver services. But what trends emerged and what is predicted for the latest national lockdown and the rest of 2021? As ORCHA supplies health app libraries to 50% of NHS England regions and health bodies in eleven countries across the world, we have unique insight. Each quarter since March 2020, we have shared our findings, revealing the needs and behaviours of the public and health professionals. Download our latest report, where we look back over 2020 and look ahead to 2021. Discover: Which health issues were people most commonly using apps for in 2020? How did this change over time? Which apps were most popular amongst health professionals? What lies ahead for 2021?
Read moreOnly 1 days left! BUY 1 TICKET GET 1 FREE!
Last chance! Don’t miss out, this #offer! Join us at European #HealthTech & #Innovation Week. Prices go up from €49 to €129 on 10 March for Standard Hybrid Tickets. Buy ticket here. #digitalhealth #GIANT2021
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