Marketing isn't bound by strict rules that always apply. It's quite flexible and offers many different ways to do things.
Click here to read Viseven full blog post about commercial analytics in the #pharmaceutical industry.
Waystar has signed a definitive agreement to acquire Iodine Software, a $1.25 billion deal that seeks to empower healthcare payments with more AI capabilities.
Read more here.
Doctors will be able to prescribe a new treatment for people with inflammatory bowel disease (IBD), after the UK medicines watchdog approved guselkumab (Tremfya) for use on the NHS.
Read more here.
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