Great plan: now we need to get real about digital delivery
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The government’s big plan for the 10 Year Health Plan for the NHS laid out a big role for delivery. However, the Highland Marketing advisory board felt the missing implementation plan will have some big issues to address, from addressing the state of NHS IT today, to finding the time and money to deliver on its vision.
Their entry shared how they tackle communication barriers to help healthcare teams deliver more equitable maternity care. Results due on 2 Oct.
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With the ongoing transformation of healthcare systems, the ethical imperative to ensure fairness and equity has never been more urgent. While digital innovations offer vast potential—from telemedicine to AI-assisted diagnostics—their implementation risks exacerbating inequalities unless guided by ethical principles.
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